Keith O

Keith O is the maker of TrkShp, a Shopify app built for Australian stores that want to know whether shipping is making or losing them money.

He's passionate about product and technology, and has spent his career building software that helps businesses run better. He believes small businesses deserve software that's as good as the tools big companies use: clear, honest and built around how they actually work.

He builds TrkShp to give Australian merchants clear numbers on every parcel they send.

He's based in Australia.

Articles by Keith

• Pick and pack cost per order: how to work out yours
• Minimum and maximum shipping prices: how to set the caps
• Blended shipping margin: work it out across all orders
• The real cost of a return for an Australian online store
• Parcel Post vs Express Post: what to offer and charge
• Shipping markup: how to set one that covers your costs
• Australia Post rates at Shopify checkout: the lean setup
• A Shippit or Starshipit alternative for small stores
• Free shipping threshold: how to set one that pays
• Australia Post cubic weight: why light parcels cost more
• How to calculate true shipping cost per order in Australia